ADVERTISEMENT
ADVERTISEMENT

RFU secure MAJOR financial deal that will change iconic brand

BY Philip Bendon  ·  Monday Aug 5, 2024

English Rugby’s governing body the Rugby Football Union (RFU) have confirmed that they have sold the naming rights of the iconic Twickenham Stadium.

ADVERTISEMENT

Selling the rights for an undisclosed amount to the German financial services company Allianz, the RFU will oversee the first name change for the Stadium in its 117 year history.

Taking ownership of the ground in 1907, the RFU has overseen several redevelopments of the iconic stadium with recent reports suggesting a major overhaul is incoming.

Thus, this new deal with Allianz could be a catalyst for this development work.

Returning to the sport having previously sponsored Premiership club Saracens, Allianz will now join the likes of Emirates and Etihad in having the naming rights to one of English sport’s most iconic Stadia.

A report by Sky Sports said, ‘The value of the deal was unclear, although sources said it would represent a significant boost to the governing body’s finances.’

Related Articles

  • 16 WEEKS AGO

    Moana Pasifika land international flyhalf to join Ardie Savea

  • 16 WEEKS AGO

    "It's a major hurdle that he needs to figure out" NFL coach talks LRZ

  • 16 WEEKS AGO

    Winger shreds his former team for incredible hattrick | Currie Cup 24



ADVERTISEMENT

Great Tries

  • 2 WEEKS AGO

    Fans in awe as Joyce finishes ‘impossible’ solo try

  • 5 WEEKS AGO

    WATCH: Outlandish Jacob Stockdale finish is truly world class

  • 5 WEEKS AGO

    Ulster denied THE GREATEST URC try you will ever see!

  • 6 WEEKS AGO

    Incredible Capuozzo break sets Dupont up for hatrick on return

  • 7 WEEKS AGO

    Fans praise 'Dom Perignon Rugby' as Irish players prepare for final match of South African tour

View All

Big Hits & Dirty Play

  • 3 HOURS AGO

    Wallabies wunderkind Sua'ali' and Scotland captain Tuipulotu clash

  • 1 WEEK AGO

    Ireland 'steal' Argentina's opening try as debate rages

  • 3 WEEKS AGO

    WATCH: The biggest hit from week one of the Autumn Nations Series

  • 6 WEEKS AGO

    'Cheap shot' from Leicester Tigers vs Northampton Saints causing a stir online

  • 6 WEEKS AGO

    Wild moment leads to all in brawl during Welsh derby between Cardiff and Scarlets

View All

See It To Believe It

  • 2 WEEKS AGO

    Fans in awe as Joyce finishes ‘impossible’ solo try

  • 5 WEEKS AGO

    Insane moment as french backrow waves off medic and smokes Ange Capuozzo

  • 5 WEEKS AGO

    Incredible drop goal helps break 25-match losing streak

  • 7 WEEKS AGO

    Leinster fly half delivers insane 50:22 after being given start for Emerging Ireland

  • 7 WEEKS AGO

    French scrumhalf drills perfect shot at goal under outrageous circumstances

View All

Funnies

  • 2 WEEKS AGO

    “Put that in the book” - Rieko Ioane’s explosive post reignites feud with Sexton

  • 3 WEEKS AGO

    Mischievous Marcus Smith spotted engaging in the dark arts during All Blacks match

  • 5 WEEKS AGO

    Jonny Sexton: 'Fondest memory of the Heineken Cup in 2011?' - 'Gordon D'Arcy's bar' and 'Coppers'

  • 6 WEEKS AGO

    Watch: Mike Haley's post match interaction with RG Snyman leaves no doubt about where Munster players stand

  • 6 WEEKS AGO

    The rugby guy and Mack Hansen drop an all time BANGER with latest video

View All

Amateur

  • 98 WEEKS AGO

    You Won’t See Many Better Than This Silky-Smooth Try From Llandovery RFC

  • 98 WEEKS AGO

    Incredible Scenes As Caldy RFC Hand Ealing First Championship Defeat Of The Season

  • 121 WEEKS AGO

    Dubious Score Decides Result Of Rugby's Biggest Schools Fixture

  • 121 WEEKS AGO

    Incredible Scenes At School Boys Rugby Match

  • 121 WEEKS AGO

    The Next Dominant Backrow?

View All

Player Features

  • 3 DAYS AGO

    'Eligible for England' - Fans react to South African star's contract announcement

  • 6 DAYS AGO

    The 19-year-old named the 'future' of English rugby after win against Australia A

  • 2 WEEKS AGO

    Anthony Watson exclusive: 'I wouldn't be surprised if England win'

  • 2 WEEKS AGO

    It’s a 9.5/10 for Joseph-Aukuso Sua’ali’i

  • 2 WEEKS AGO

    “Put that in the book” - Rieko Ioane’s explosive post reignites feud with Sexton

View All